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Videos

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
June 15, 2015
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Citation

Smith, M. E. (2015a, June 15). Reliability and predictive validity in consumer neuroscience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reliability-and-predictive-validity-in-consumer-neuroscience


Research papers

Powerfully passive

This is a study conducted by GfK China in co-operation with DARC and JSBC in China. The objective of the project is very straightforward- to understand whether the performance can engage the audience emotionally in a very positive way, and what kind...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
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Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/powerfully-passive-8495


Videos

It's time to get serious about play

Play is the future of research. Attention spans are shortening and the demand for something that is truly interesting and entertaining is increasing. People no longer want to answer half an hour surveys. People want to be engaged and entertained. It...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Caroline Frankum, Ziad Skaff
Company: Hall & Partners
June 15, 2015
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Citation

Frankum and Skaff (2015a, June 15). It's time to get serious about play. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/it-s-time-to-get-serious-about-play


Research papers

Empowering a community to own the future

This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...

Catalogue: Congress 2014: What Inspires?
Authors: Maree Taylor, Adam Hinds
Company: Colmar Brunton
September 10, 2014
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Citation

Taylor and Hinds (2014a, September 10). Empowering a community to own the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/empowering-a-community-to-own-the-future


Research papers

Make your stakeholders smarter

How do we make our stakeholders smarter? This is the key question for any consumer and marketplace insight team. Data experts need to be smart. How smart? That is determined by how we empower others with the data and information we provide. With the...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kugel, Thomas Kelly
September 10, 2014
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Citation

Kugel and Kelly (2014a, September 10). Make your stakeholders smarter . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/make-your-stakeholders-smarter--8347


Research papers

Going to the edges for inspiration

It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more intense and unusual experiences, attitudes and...

Catalogue: Congress 2014: What Inspires?
Authors: Jacky Parsons, Elaine Ho, Nick Graham, Tom Lilley, Jayne Hickey, Marlene Cohen
September 10, 2014
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Citation

Parsons et al. (2014a, September 10). Going to the edges for inspiration. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/going-to-the-edges-for-inspiration-8340


Research papers

'Power of laughter'

In 2012, Comedy Central undertook a major international study called ‘Comedy Across Borders’. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier
Company: GfK
September 10, 2014
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Citation

Kurz, McIlvenna, Lamaison and Guerrier (2014a, September 10). 'Power of laughter'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-power-of-laughter-


Research papers

Opening your mind

Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alexander Wheatley
June 17, 2014
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Citation

Wheatley, A. (2014a, June 17). Opening your mind. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/opening-your-mind-8316


Videos

Empowering a community to own the future

This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...

Catalogue: Congress 2014: What Inspires?
Authors: Maree Taylor, Adam Hinds
Company: Colmar Brunton
June 15, 2014
×

Citation

Taylor and Hinds (2014a, June 15). Empowering a community to own the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/empowering-a-community-to-own-the-future-8188